BAND WAGONBand wagon is a propaganda technique that builds upon on social peer pressure in order to persuade people to join the social norm. In the photo on the left, McDonald's uses its already-existing, huge fanbase as a persuasion technique in itself. 99 billion customers is a large amount; and the implication is, if 99 billion people have eaten at McDonald's, "you" should too. Large bandwagons are large stimulants, and so, good persuasion.
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